OK Go have a reputation for inventive music videos (click here for a post from January on some of their earlier videos) and their latest (for “End Love”) is definitely not going to do anything to hurt that reputation. In fact, I think it’s their most interesting one yet.

Check out what Jeff Lieberman (who directed the video with Eric Gunther) said about how the video was made:

The fastest we go is 172,800x, compressing 24 hours of real time into a blazing 1/2 second. The slowest is 1/32x speed, stretching a mere 1/2 second of real time into a whopping 16 seconds. This gives us a fastest to slowest ratio of 5.5 million. If you like averages, the average speed up factor of the band dancing is 270x. In total we shot 18 hours of the band dancing and 192 hours of LA skyline timelapse – over a million frames of video – and compressed it all down to 4 minutes and 30 seconds! Oh and don’t forget, it’s one continuous camera shot.

Watch The Video: